When You Tell A Story And The Character Is Your Audience

Question: Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects.
Services should create your personas because they have the most data about customers.
Your executive leadership should create your buyer personas because they best understand the company vision.
Anybody who interacts with your customers, directly or indirectly, should be invited to give input.

Answer:

Anybody who interacts with your customers, directly or indirectly, should be invited to give input.

Additional notes:

We’ll be adding addional information here soon.