Question: Who At Your Company Will Buyer Personas Most Benefit?
The marketing department because buyer personas are primarily a marketing tool.
The sales team because buyer personas are primarily meant for qualifying leads.
All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
Executive leadership because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.
Answer:
All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
Additional notes:
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About The Author: Matt
Matt created the Search Ranking Institute in 2020 as a simple resource for anyone wanting to become proficient in SEO quickly. Today, we provide one of the most trusted SEO certifications available, and have over a dozen guest tutors contributing to our SEO training.
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