When You Tell A Story And The Character Is Your Audience

Question: When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start?

The first time a potential employee hears about your company.
The first time a potential customer realizes they have a need.
The day your company was founded.
The day you were hired into your current role.

Answer:

The first time a potential customer realizes they have a need.

Additional notes:

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