Question: When Creating A Blog Title, Why Do The Number Of Characters In The Title Matter?

It doesn’t matter as long as the title is descriptive.
Search engines show a limited amount of characters and a cut off title could affect click-through rates.
If the blog post will be shared on Twitter, a tweet can only have 140 characters.
You should only be including one primary keyword within your title.

Answer:

Search engines show a limited amount of characters and a cut off title could affect click-through rates.

Additional notes:

We’ll be adding addional information here soon.