When You Tell A Story And The Character Is Your Audience

Question: What Role Does Optimization Play In Your Conversational Growth Strategy?

Unlike conversions, conversations are evergreen and don’t need to be optimized.
As conversations are unique exchanges with many website visitors, they cannot be optimized.
Conversations need to be optimized once every four months.
You need to iterate and optimize your conversations over time.

Answer:

You need to iterate and optimize your conversations over time.

Additional notes:

We’ll be adding addional information here soon.