When You Tell A Story And The Character Is Your Audience

Question: What Is A Valid Recommendation That The Performance Planner Can Provide?

Create alternative versions of best performing ad variations
Apply specific bid adjustments to device and location targeting
Add a themed group of negative keywords
Set a specific target CPA (cost-per-acquisition)

Answer:

Set a specific target CPA (cost-per-acquisition)

Additional notes:

We’ll be adding addional information here soon.