Question: What Is The Role Of Back Office Teams (Accounting, Legal, Etc.) In Creating Buyer Personas?
Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas.
Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas.
Back office teams should own the buyer persona creation process because they are less biased than customer facing teams.
Back office teams shouldn’t be involved with buyer personas at all because they don’t interact with customers directly.
Answer:
Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas.
Additional notes:
We’ll be adding addional information here soon.
About The Author: Matt
Matt created the Search Ranking Institute in 2020 as a simple resource for anyone wanting to become proficient in SEO quickly. Today, we provide one of the most trusted SEO certifications available, and have over a dozen guest tutors contributing to our SEO training.
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