Question: What Is The Relationship Between Your CompanyS Purpose And Your Buyer Personas?
Your company’s purpose is found by combining your buyer personas together into a single company persona.
Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).
Answer:
Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).
Additional notes:
We’ll be adding addional information here soon.
About The Author: Matt
Matt created the Search Ranking Institute in 2020 as a simple resource for anyone wanting to become proficient in SEO quickly. Today, we provide one of the most trusted SEO certifications available, and have over a dozen guest tutors contributing to our SEO training.
More posts by Matt