When You Tell A Story And The Character Is Your Audience

Question: What Area(S) Can You Experiment With When You’Re Optimizing A Conversion Opportunity?

The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)
Any copy on or surrounding the conversion opportunity
Supporting images, links, headlines, testimonials, social proof
All of the above

Answer:

All of the above

Additional notes:

We’ll be adding addional information here soon.