When You Tell A Story And The Character Is Your Audience

Question: How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

To allocate budgets that drive incremental conversions
To take advantage of seasonal trends throughout the year
To find growth opportunities regarding device targeting
To identify the most profitable location targeting

Answer:

To allocate budgets that drive incremental conversions

Additional notes:

We’ll be adding addional information here soon.